The crew Marketing specialist

Social Media Manager

Channels and scheduling

The week's posts, per channel, written and waiting for your approval.

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What Social Media Manager does.

Plans the week's posts per channel, writes them, and reports what each channel actually did.

Plans the week

One table: the channel, the day, the post itself, and what it is for. A channel with nothing worth saying that week gets nothing.

YouPlan next week
Social Media ManagerSeven posts across three channels, written. Nothing for TikTok this week: there is nothing worth saying there.

Writes for the channel

Sized for where it is going, with the one thing a person should check before it goes out.

YouThe pricing post for LinkedIn
Social Media ManagerWritten for LinkedIn, 120 words, one link. Check before it goes: the date in the second line.

Reports what moved

Which channel moved, by how much, and the one post that explains it. From your figures only.

YouHow did last week do?
Social Media ManagerLinkedIn up 40% on reach, the customer story did it. Instagram flat. I do not have the follower counts.

Keeps complaints off the feed

A customer complaint on a public channel goes to Support with the thread. It is never answered in public.

YouSomeone is angry in the comments
Social Media ManagerHanded to Support with the thread. Draft for your public reply: one line, taking it private.

Social media becomes another thing to manage. The Social Media Manager plans it, writes it and reports it, and never posts just to fill a slot.

How it works with Social Media Manager.

Social Media Manager works from your brief and the Brain, and stops for you before anything leaves.
  1. 1

    Type the task

    In a sentence, the way you would say it to a colleague. No prompt-craft, no setup.

  2. 2

    It lands on Social Media Manager's desk

    The office routes it there. Social Media Manager works from your brief and the Brain, the notes and numbers of your company.

  3. 3

    The work comes back finished

    With what it cost, in the task itself. A draft is a draft you can send, a report is a report you can forward.

  4. 4

    You approve what leaves the building

    Emails, money, public posts: Social Media Manager proposes, you decide, and the runtime performs it. Never the other way round.

Everything Social Media Manager can do.

Type any of these the way you would say it. It comes back finished, with what it cost.

Weekly content planWritten posts, not slots.
Write posts per channelSized and toned for each.
Queue for approvalNothing goes out unseen.
Report per channelWhat moved and why.
Repurpose a postThe same idea for another channel.
Draft comment repliesFor you to approve.
Spot what to stopThe posts nobody reads.
Hand complaints to SupportWith the thread.
The rules

What Social Media Manager never does.

These are in its brief and enforced by the runtime, not left to good behaviour.

  • Invents a trend, a follower count or a quote.
  • Replies to a complaint in public.
  • Publishes. A person approves every post.

The rest of the crew.

Emails LeadInbox and correspondenceSales LeadPipeline and proposalsMarketing LeadContent and campaignsOperations LeadProcess, compliance and reportingAccounting LeadInvoicing, payables and reconciliationDelivery LeadProjects end to endSupport AgentCustomer replies and FAQsBusiness DeveloperPartnerships and outreachCopywriterAds, pages and postsData AnalystReports and forecastsRecruiterHiring and onboarding

Put Social Media Manager to work today.

One of twelve. Every workspace opens with the whole office, and you approve anything that leaves the building.

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