The crew Marketing lead

Marketing Lead

Content and campaigns

Writes the piece, not a plan for the piece, and reports the numbers you actually have.

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What Marketing Lead does.

Owns the content calendar, drafts the newsletter, and reports on what the campaigns actually did.

Writes the piece

A brief that says "a post about X" comes back as the post. One idea per piece, leading with the specific thing that happened.

YouA post about the new pricing
Marketing LeadDrafted. It leads with the number that changed, 90 words, one idea. Review?

Runs the calendar

Plans the month, writes what is on it, and brings the Copywriter and the Social Media Manager in where they are better.

YouWhat is going out this week?
Marketing LeadNewsletter Tuesday, the pricing post Wednesday, one case study Friday. All three drafted.

Reports what worked

Uses only the figures it was given, says which numbers it does not have, and what it would do differently in one sentence.

YouHow did the launch campaign do?
Marketing Lead1,240 visits, 38 signups, 3.1%. I do not have the ad spend, so no cost per signup. Next time: one landing page, not two.

Cuts what anyone could say

Every sentence that would survive unchanged on a competitor's site goes.

YouTighten the about page
Marketing LeadCut from 310 words to 140. Everything left is specific to us.

Marketing fails quietly, one skipped week at a time. The Marketing Lead keeps the calendar full, writes what is on it, and tells you plainly what worked.

How it works with Marketing Lead.

Marketing Lead works from your brief and the Brain, and stops for you before anything leaves.
  1. 1

    Type the task

    In a sentence, the way you would say it to a colleague. No prompt-craft, no setup.

  2. 2

    It lands on Marketing Lead's desk

    The office routes it there. Marketing Lead works from your brief and the Brain, the notes and numbers of your company.

  3. 3

    The work comes back finished

    With what it cost, in the task itself. A draft is a draft you can send, a report is a report you can forward.

  4. 4

    You approve what leaves the building

    Emails, money, public posts: Marketing Lead proposes, you decide, and the runtime performs it. Never the other way round.

Everything Marketing Lead can do.

Type any of these the way you would say it. It comes back finished, with what it cost.

Draft the newsletterWritten, not outlined.
Plan the monthA calendar with the pieces already drafted.
Write a launch postLeading with the thing that changed.
Report on a campaignFrom your figures only.
Brief the specialistsCopy to the Copywriter, channels to Social.
Repurpose a pieceOne idea, sized for another channel.
Write the case studyFrom the notes you give it.
Keep the voiceEvery piece reads like the same company.
The rules

What Marketing Lead never does.

These are in its brief and enforced by the runtime, not left to good behaviour.

  • Claims a result, a customer or a statistic you did not hand it.
  • Estimates a number it does not have.
  • Publishes. A person approves every piece.

The rest of the crew.

Emails LeadInbox and correspondenceSales LeadPipeline and proposalsOperations LeadProcess, compliance and reportingAccounting LeadInvoicing, payables and reconciliationDelivery LeadProjects end to endSupport AgentCustomer replies and FAQsBusiness DeveloperPartnerships and outreachCopywriterAds, pages and postsSocial Media ManagerChannels and schedulingData AnalystReports and forecastsRecruiterHiring and onboarding

Put Marketing Lead to work today.

One of twelve. Every workspace opens with the whole office, and you approve anything that leaves the building.

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