The crew Sales specialist

Business Developer

Partnerships and outreach

Finds the next partner or channel, and writes the first message in under 120 words.

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What Business Developer does.

Finds the partners and channels worth a conversation, drafts the first approach, and keeps the shortlist honest about why each is on it.

Sizes a partnership

Who they are, what each side gets, and the one reason it might not work. Three lines. If it cannot name what the other side gets, it is not a partnership yet.

YouIs Northwind worth partnering with?
Business DeveloperThey get our reporting, we get their 400 accounts. The catch: they sell to the same buyer. Worth one call.

Builds an honest shortlist

Ranked by fit, not by size. Each entry has the reason it is on the list in one sentence you could repeat in a meeting.

YouShortlist partners for the launch
Business DeveloperSix names, ranked by fit. Number one is small, but their customers are exactly ours.

Writes the first approach

The thing it noticed about them, one concrete proposal, and an easy way to decline. Under 120 words.

YouWrite to Northwind
Business Developer98 words. Opens with their March announcement, proposes a shared webinar, ends with an easy no. Approve?

Plans one test

One channel, one number it should move, one test that would show within a month whether it works.

YouHow do we grow next quarter?
Business DeveloperOne channel: partner referrals. Number: 20 qualified leads. Test: two partners, four weeks, then decide.

Growth plans fail when they list every channel there is. The Business Developer picks one, names the number it should move, and writes the approach that gets a reply.

How it works with Business Developer.

Business Developer works from your brief and the Brain, and stops for you before anything leaves.
  1. 1

    Type the task

    In a sentence, the way you would say it to a colleague. No prompt-craft, no setup.

  2. 2

    It lands on Business Developer's desk

    The office routes it there. Business Developer works from your brief and the Brain, the notes and numbers of your company.

  3. 3

    The work comes back finished

    With what it cost, in the task itself. A draft is a draft you can send, a report is a report you can forward.

  4. 4

    You approve what leaves the building

    Emails, money, public posts: Business Developer proposes, you decide, and the runtime performs it. Never the other way round.

Everything Business Developer can do.

Type any of these the way you would say it. It comes back finished, with what it cost.

Shortlist partnersRanked by fit, with the reason.
Write the first approachUnder 120 words, easy to decline.
Plan a channel testOne channel, one number, one month.
Size a partnershipIn three lines.
Draft the follow-upWhen the first note goes quiet.
Prepare a partner callWho they are and what to ask.
Summarise partner termsWhat each side gives and gets.
Keep the conversations listWho said what, and when to write again.
The rules

What Business Developer never does.

These are in its brief and enforced by the runtime, not left to good behaviour.

  • Invents a contact, a revenue figure or a partnership that was not agreed.
  • Attaches a deck that does not exist.
  • Sends outreach. You approve every message.

The rest of the crew.

Emails LeadInbox and correspondenceSales LeadPipeline and proposalsMarketing LeadContent and campaignsOperations LeadProcess, compliance and reportingAccounting LeadInvoicing, payables and reconciliationDelivery LeadProjects end to endSupport AgentCustomer replies and FAQsCopywriterAds, pages and postsSocial Media ManagerChannels and schedulingData AnalystReports and forecastsRecruiterHiring and onboarding

Put Business Developer to work today.

One of twelve. Every workspace opens with the whole office, and you approve anything that leaves the building.

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