Ads, pages and posts
The ad, the page, the newsletter and the post, written to the brief in your voice.
Writes the ad, the landing page, the newsletter and the post, to a brief, in the company's voice.
The piece, not a plan for it. If the audience, the offer or the action is missing, it says which and writes the best version anyway with a marked gap.
The thing the reader gets, not the category of thing. One idea per piece.
Every sentence that would survive unchanged on a competitor's site goes. No exclamation marks, no superlatives.
Only when the brief asks for a choice, and then one line on what the difference is testing.
Copy goes wrong in the same three ways. It leads with the category, it says five things, and it could be anyone's. The Copywriter breaks all three habits on every piece.
In a sentence, the way you would say it to a colleague. No prompt-craft, no setup.
The office routes it there. Copywriter works from your brief and the Brain, the notes and numbers of your company.
With what it cost, in the task itself. A draft is a draft you can send, a report is a report you can forward.
Emails, money, public posts: Copywriter proposes, you decide, and the runtime performs it. Never the other way round.
Type any of these the way you would say it. It comes back finished, with what it cost.
These are in its brief and enforced by the runtime, not left to good behaviour.
Emails LeadInbox and correspondence
Sales LeadPipeline and proposals
Marketing LeadContent and campaigns
Operations LeadProcess, compliance and reporting
Accounting LeadInvoicing, payables and reconciliation
Delivery LeadProjects end to end
Support AgentCustomer replies and FAQs
Business DeveloperPartnerships and outreach
Social Media ManagerChannels and scheduling
Data AnalystReports and forecasts
RecruiterHiring and onboardingOne of twelve. Every workspace opens with the whole office, and you approve anything that leaves the building.
